USED DAILY BY 1,500,000+

THE GOLD STANDARD OF PERSONAL CARE

Long-lasting matte hold, instant volume, Premium Non-Toxic, Zero Artificial Fragrance

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THE NEW GOLD STANDARD OF PERSONAL CARE

Switch on your best hair days

Why You'll Love BASED

Energize Your Look

Instant lift for any style

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Stay All Day

Rock a lasting hold

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Smooth Matte Vibes

Natural, non-greasy finish

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Style Anywhere

Portable twist-up design

flight

Energize Your Look

Instant lift for any style

bolt

Stay All Day

Rock a lasting hold

timer

Smooth Matte Vibes

Natural, non-greasy finish

spa

Style Anywhere

Portable twist-up design

flight

Stick to Your Style

Watch how effortless hair magic happens with BASED Experience the effortless magic of BASED on your hair

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Based on over 1000+ Reviews

Join the BASED Revolution

Based on over 64,850+ Reviews

92%

Saw real benefits within the first week.

88%

Experienced a noticeable positive change.

96%

Found this product to be a game-changer

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